Statistics Help-Modelling-Marketing United States | Europe | London

Statistics Help-Modelling-Marketing United States | Europe | London Statistical modelling services including marketing mix, research, data analysis and other statistical related activities across United States | Europe | London

Marketing Segmentation 

• Are there groups of people in my target audience who are similar?

• How do I segment the market in a way in which the segments are meaningful as well as actionable?

• What is the best way to exploit these segments?

These questions are best answered through the use of one the many segmentation techniques commonly used today. Our segmentation techniques include cluster analysis, logistic regression, latent class and dynamic segmentation. Clusters can be characterized in terms of demographic, lifestyle behavioral or attitudinal variables. However, not every cluster analysis solution produces actionable results.Our experience across hundreds of product markets puts us in a strong position to determine the best bases for segmentation. Segmentation is an iterative process and we are conscious that obtaining usable solutions takes a lot of effort and patience.Our promise to you is the most actionable segmentation solutions for your market.

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Concept Screening & Optimization 
Statistics Help-Modelling-Marketing United States | Europe | LondonStatistical modelling services including marketing mix, research, data analysis and other statistical related activities across United States | Europe | London

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 • Which of these concepts (product, service, name, flavor etc.) is most likely to succeed in the market place?

• Which combination of flavors if launched can give me the best coverage of my target audience?

We use statistical techniques such as Q Sort, TURF and Shapley value analysis to screen, rank and optimize concept/ product lines. We select the tool appropriate for the issue at hand in a way that maximizes discrimination between the options, and aids in decision-making.For multiple product lines, we use tools to assess the strength of each individual item in the line to maximize reach and minimize overlap. A group of items are also identified in way in which the largest combined audience can be targeted.

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Marketing Product Optimization 
• Where should we put our R&D budget to make our product more competitive?

• What product configuration and pricing will maximize purchase interest and share?

Conjoint Analysis is the most commonly used tool to address optimization issues. We use both Straight as well as Choice based (Discrete Choice) techniques, based on the situation.Statistics Help-Modelling-Marketing United States | Europe | LondonStatistical modelling services including marketing mix, research, data analysis and other statistical related activities across United States | Europe | London
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Marketing Brand Image Analysis 


  Marketers are often faced with questions such as:

• Does my brand enjoy a distinctive image?

• How is the image of my brand different from that of our competitors?

• What does my brand stand for and is that in consonance with my brand’s positioning?

We use many kinds of statistical techniques to explore relationships between brands, between attributes, and between brands and attributes. We use perceptual maps to identify closely competitive brands and the attributes most closely associated with different brands.We also use many other statistical techniques including factor analysis, discriminant analysis to understand the importance of attributes and how they cluster together. Dendrograms are used to plot closeness of relationships between brands. These tools are used together to understand the current position of a brand and to determine the best ways in which to improve a brand’s competitive position.Statistics Help-Modelling-Marketing United States | Europe | LondonStatistical modelling services including marketing mix, research, data analysis and other statistical related activities across United States | Europe | London


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