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Segmentation

marketing

 

  • Are there groups of people in my target audience who are similar?
  • How do I segment the market in a way in which the segments are meaningful as well as actionable?
  • What is the best way to exploit these segments?

These questions are best answered through the use of one the many segmentation techniques commonly used today. Our segmentation techniques include cluster analysis, logistic regression, latent class and dynamic segmentation. Clusters can be characterized in terms of demographic, behavioral or attitudinal variables. However, not every cluster analysis solution produces actionable results.

Our experience across hundreds of product markets puts us in a strong position to determine the best bases for segmentation. Segmentation is an iterative process and we are cognizant of the fact that obtaining usable solutions takes effort and experience.

Our promises to you are the most actionable segmentation solutions for your market.

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